What is SMO?
Social Media Optimization (SMO) focuses on increasing publicity and awareness of a product or service via social media platform. It encourages users to share links to your website or product over social media. It also refers to websites who automate this process, or professionals who take up the task for their clients. Common examples of social media engagement include liking and sharing posts, retweeting, and promoting content.
The main goal of SMO is to strategically create engaging and interesting online content, which may comprise of eye-catching headlines and one-liners, to videos and animations, and then share the content via links over social media platforms among the like-minded people. This way, it increases the potential clientele of the product or service by the means of word-of-mouth.
Features/Benefits in marketing
Tips for effective SMO
Selecting the most suitable company for SMO
Why Choose Social Media Optimization?
Being a professional social media marketing company, we help our clients to increase their followers, boost external inbound links, make social sharing activities effective and optimize their social posts. We create a buzz for the brand and setup the category benchmark, design workable plans to track the target audience, analyze the audience reaction on all the social platforms and create automated reports based on the analysis.
We maintain your social media accounts to help you gain impactful impressions and connections which you can use to build your brand value. We even monitor your brand minutely detecting and recording every mention of your brand to find out what your clients and potential customers are talking about. Our SMM experts determine the type of social media contests suitable for your brand and based on that conduct various contests suitable to your business.
We help you to optimize your social media presence by making your followers the ambassadors of your brand through our effective social media management techniques, maximizing the impact your social media interactions. We ensure strong brand presence and high perception value through our social media campaigns that can attract customers to your website.
Our Social Media Marketing Services
Understand the Team
When you go to the office of a chosen Online Marketing Company, the first thing that you need to analyze is how the company works from both a creative and a business perspective. You should try to comprehend company’s vibe, and understand how professional and interactive the teams are. Some other notable things you should pay heed upon while understanding the team are-
1. You should understand that Online Marketing Company is the extension of your team
2. You should know who will manage your account, what are their qualifications/experience, how long have they been with the company and what are their performance metrics
3. Your marketing team should include experts in Web development, Graphic design, Writing and editing, Marketing automation, Project management, SMO, SEO, ORM, etc.
4. How much experience do they have
5. How passionate is the team
6. How ethical is the team
7. Are they local
Understand the capabilities of the Team Members
After basic conversations, there come the creative conversations, which will give you the idea about the capabilities of the team members of an Online Marketing Company. Below given points would help you check the dexterousness of team members-Top Online Marketing Company includes certified Digital Marketing professionals such as-
Check their knowledge about the latest Online Marketing Trends
Know how updated their Marketing Stack is A good ‘marketing stack’ comprised by top Online Marketing Company incorporates tools and resources that can efficiently analyze everything from back end data (customer information) to front end behavior (ads viewed, emails opened, blogs frequented, purchases made). Different marketing stacks which you should ask to your Online Marketing Company are-
How they manage analytics
You should ask for the plans for the management of following key metrics:
Understand How Company will manage the Marketing work with you
This will help you know how the company will help you meet all your Online Marketing objectives. Some of the important points to pay heed upon here are
Along with all this, you should also understand what Digital Marketing Strategies they implemented to advertise their own brand. You should know what size clients the chosen Online Marketing Company deals with and understand their success, plus, you need to ask for the references and have a brief conversation with their past and present client. You should also ask them what makes them better from their competitors.
Understand the deliverables offered by your Online Marketing Company
You should ask them how they measure the success of the marketing campaigns they are recommending. Different deliverables that you need to be clear about are-
You need to ask them about their pricing model
While choosing an Online Marketing Company, this is one of the most important things to know the preferred pricing model. Different pricing models that you may find are-
1. Percentage of spend
2. Bill by hour
3. Flat fee
4. Capped Percentage of Spend
5. Percentage of revenue
6. Customized pricing model based on client size, services, requirement, and time periods
Social Media Optimization Services
SMO or Social SEO as it is known is the set of strategies that are used to channel social media towards attracting unique visitors to the website and generating better ROI for the business. Improved search ranking is also a benefit of successful SMO. SMO works just like traditional advertising in physical world.
It’s about engaging audience creating a rapport, building network and using “word-of-mouth” to gain more audience and spread your message. SMO is all about creating “a buzz” that will go a long way in creating visibility for your business.
Social Media Optimization is considered an integral part of Online Reputation Management strategy for organizations or individuals who care about their online presence.
How does SMO differ from SEO?
Search Engine Optimization also works with same focus of driving unique visitors to website. However where SEO and SMO differ is the source of unique visitor. While SEO works on obtaining visitors via search engines, SMO works on obtaining visitors via social media.
Hence both SEO and SMO are critical for a website to succeed. Both of them complement each other and provide astounding success to the website when implemented in tandem.
Types of SMO:
SMO can basically be classified into two main types:
Certain social media features can be added to the website itself, like:
Type 1: On site-SMO:
Type 2: Off- site SMO:
Certain social media features work outside the purview of the website; like:
Why you need SMO Services:
Today internet is flooded with innumerable websites and business, to differentiate yourself from the crowd you need to have something special. SEO can provide that extra zing to your website, and SMO can spice up your entire web presence to make you outshine your competitors.
More and more people are moving towards using internet and various social media platforms. As the number of users increases, of does the influential power of this media. Today these social media platforms are also highly trusted sources of information and influence user behavior like no other. Normally, people spend 3-4 hours daily on social networking sites. That’s huge captive audience by any standards. Being present on these sites is not a matter of choice, but mandatory for your brand expansion. Social media is the most powerful and defining way of communicating online.
Advantages of SMO:
Right SMO can add many brownie points to your business image, by:
If you choose to ignore SMO then the damage it can cause to your business is colossal in terms of brand image/ awareness and business revenue.