What is a corporate profile?
A corporate profile is a concise description about the company, its vision and mission, working agenda and brief history, along with important contact details. A powerful and well drafted corporate profile attracts larger customer base, as well as builds trust among stakeholders.
Types of corporate profiles:
Writing a brilliant corporate profile
Choosing a company for designing a substantial business profile
What is the inclusive cost of the project?
There are usually two types of contracts, hourly and project based. As small businesses you probably don’t have a huge budget, or one that can absorb hidden costs and fees, so you want to find a company that has project based pricing.You’ll want to make sure you get a final cost for the project prior to signing the agreement so you’re not hit with additional costs.
How long will it take?
There are always unforeseen obstacles that will delay a project’s completion – this is normal and should be planned for.Make sure you get an estimated timeline from your web design company, and monitor it throughout the project to make sure your design stays on track.
Are SEO, Information Architecture, and Content Strategy included in the price?
Most design agencies don’t include these important factors in their website designs.If they don’t, we recommend hiring an SEO company to work closely with the company building your website throughout the site design process.
Is both design and development included in the cost?
There have been many times that we’ve worked with a small business who thought that when a company said they were going to “design them a new website”, that it meant they were designing and coding the website – this was not true. They web Design Company simply handed over the designs, and the small business then had to pay someone to build and code the website. Make sure both design and development is included in the cost of your website design.
Can I get a list of people who will be working on my website and their role in the company?
It is vitally important to know who will be working on your website and what their role in the company is. Most times when the price for the project is low, you will get junior level designers doing the work, or it will be outsourced overseas to the lowest bidder.
You’re website is the face of your business and it takes only 50 milliseconds for a user to judge your website, so making sure you have the right designers and developers building your website is important.
Will my website be built upon a responsive framework?
Google uses mobile friendliness as a ranking factor, and users want to visit and buy from a website that works well across all devices.Make sure your website design company is building your website on a responsive framework.
Do you outsource or use freelancers for your projects?
This goes along with knowing who will be working on your design.Make sure that you are not sold on a company, only to find out they are going to outsource your design and coding to someone else.
Is there a transition plan included?
As we have mentioned many times, making sure you have a transition plan in place during a website redesign, is key to maintaining traffic and sales when your new website goes live.If your website design company does not include a transition plan, make sure you hire a company that is versed in transition planning during the web design process.
What platform and CMS will be used, and will I be able to easily edit the content?
There are many platforms (Word Press, Drupal, Joomla, Home-grown content management systems, etc.) that can be used as the framework for your website.Make sure your web design company tells you exactly what platform they are going to use, and if you’ll be able to edit the content without the need for help from them.
Is there training provided to use the CMS?
Make sure that if they are using a CMS, that they provide training on how to add and edit content.
Keep your corporate profile concise.
Make your corporate profile interesting and easy to read by keeping it as simple and brief as you can. Many readers will simply scan the document, digesting key phrases and concepts. Corporate profiles can be just a few paragraphs or over 30 pages long, but think about what information is really important before you choose a long-form profile.
If you’re creating your corporate profile online, keep it short by linking to more detailed information on separate pages. This will provide resources to readers who are curious to learn more while still being a quick and easy read.
Even Google limits their corporate profile to 1 page, so you can keep it short, too.
Get creative with your format.
There’s no one way to make a corporate profile, especially when they’re published online. Most profiles contain certain key facts about a business, but it can be presented in whatever way you think highlights your company’s best assets. The profile should be professional and businesslike, but it also needs to grab the reader’s attention.
Consider graphics and diagrams to break up some of the text or longer paragraphs.
Use photographs of your staff or production process, highlight innovative technologies you’re using, and incorporate elements of your branding throughout the profile to make it really stand out.
Use headers and bullet points to break up text.
Walls of text are boring. Keep the reader interested by using headers and bullet points to create visual divisions within your profile.
Headers should be simple and can used to introduce changes in topic, like “Mission Statement,” “Awards and Recognition,” or “Looking to the Future.”
Use bullet points whenever you’re listing several pieces of information, like when you’re naming your company’s awards or presenting highlights from your financial information.
Use a simple, easy-to-read font.
As with any other professional document, you should avoid using flashy fonts in the body of your profile. These can be distracting and hard to read.Go with an attractive, simple font like Arial, Helvetica, or Calibri.
Use active voice.
Make sure your corporate profile is strong by using active voice throughout the document. Passive voice can be overly complicated and flat.
Instead of saying “Responsibility and integrity are important to us,” you could say “Our Company prizes responsibility and integrity.”
Avoid using too much "corporate speak."
Too many industry-specific terms or corporate buzzwords will make your profile bulky and difficult to read. Focus on using plain language that anyone can understand.