What is a brochure?
Brochure is an informative paper document containing summary promotional information regarding a firm or a company. They are largely used to introduce a company, organization, products or services and inform prospective customers about what they have on offer.
A large variety of brochures are now seen in the market, most recent of them being the electronic brochures, which have the added advantage of unlimited distribution and cost effectiveness as compared to their contemporary paper brochures. Bi-fold and tri-fold (single sheet printed on both sides and folded into 2 or 3 parts) brochures are most commonly used paper type brochures.
Benefits of a well-designed brochure
Tips for designing the best brochure
Choosing the best company for designing your brochure
Someone has said rightly, that the first impression is the last impression; this also implies to business stationery. Corporate Brochure is an essential thing for businesses offering products and services. When you meet your potential clients, you can handover your corporate brochure. You can also distribute your company brochures in nearby areas as well as exhibitions and workshops. You can also update your clients for product updates and new launches with such brochures.
Whether you want to advertise or you want to inform your clients about new launches as well as existing products, you need your company brochures ready which also represents your company. You need to design your corporate brochures wisely as they can attract new customers as well as impress your clients.
To design the best brochures, you need to hire an experienced corporate brochure design company to design and print your business brochures. Here is a small guide for how to choose right corporate brochure design company.
Choose A Company with wide experience
When you want to get, Professional Brochure Design find the experience company with skilled graphic designers. See their customer reviews for their experience.
See what type of brochures they offer
Mainly there are four types of brochures, Single Page Brochures (Leaflets), Two Sided Brochures, Four Sided Brochures and Catalogs. See the company that you choose offers all these types of brochure design.
See Work Portfolio of brochure Design Company
The best way to judge the expertise and skills of a company is to see their work portfolio. Check what brochures they prepared for other clients. How was the quality? Also ask for expected work delivery time.
Ask for samples
Before you finalize company for corporate brochure printing, ask for some samples. This way you will confirm the authenticity of the company as well as you will get the idea about the work they deliver.
See Paper Quality They Offer
To impress your audience, you need to use good quality papers. If possible use thick and glossy papers.So, these were some crucial points to consider and keep in mind while choosing corporate brochure Design Company Online.
Gathering Required Information
Working with a Supplier
Once you have gathered the required information, you will need to work with suppliers to design and print your brochure.
Once your brochure has been printed and delivered, make sure that you put it to good use for your business.
Define the target audience for your marketing brochure
Before you start thinking about what your brochure will look like, you need to figure out a few things about your customers and your goals.
Just like any other marketing material, a marketing brochure should be:
Whether you segment your market by age, buying cycle, income, location, or lifestyle choices, your brochure’s messaging and imagery should be designed with a specific customer segment in mind.
Design with the reader in mind
As a business owner or designer, it’s easy to get caught up in what you want. But, real talk? What you want doesn’t actually matter. It’s what your customer wants that counts.
When you’re designing your layout, keep your reader in mind. How would your ideal customer want to receive information? Are they OK with big blocks of text, or do they need things to be broken up with images so they don’t feel overwhelmed? Are their specific colors or fonts that would be particularly appealing to them? Where can you put all of your information (like your business name and contact information) so it’s easier for them to find?
When you’re designing, make sure to lay things out in a way that appeals to your customer.
Maintain your brand
As well as the words you use, the look and feel of your brochure needs to promote your company image and say something about your philosophy and outlook. Whether you’re running a vibrant, dynamic new publishing venture or starting up a sleek and sophisticated wine bar, the images, colors and typescripts you choose need to be on brand and remain consistent throughout the brochure.Luckily, you probably sorted out much of this when you designed your logo, chose your company colors and created your website, so you’ve already got a formula to follow. If all your printed and web collateral looks as though it belongs together, you’re well on your way to making a cohesive branding statement and building a loyal following.
Keep it accurate?
It should go without saying, but spelling and grammatical mistakes or inconsistencies (e.g. between UK and US spellings) can ruin what would otherwise be a great brochure, and make your company look unprofessional. After all, if you can make a mistake with your own brochure printing, you could make a mistake with your clients’ projects. If you can’t afford a professional proofreader, at least get a couple of other people to go through your text with a fine-tooth comb. Check, check and check again.
Keeps it compelling?
Your writing needs to be concise, so avoid flowery language and lengthy descriptions. Your first paragraph is particularly important – if it’s interesting enough, readers will be compelled to read on. Make sure your vocabulary choice and sentence length are relevant for your target audience, avoid jargon and use a professional but conversational tone.Use a couple of impact statistics if possible. A surprising or even shocking fact is memorable, creates a talking point and has the added advantage of taking up very little space within your brochure.
Keep it short?
Let’s face it – if you’re a startup company, you haven’t got lots of cash to spend on brochure printing, or enough time to create an elaborate 72-page glossy brochure. And your clients are busy people too. So keep your brochure short. Eight pages ought to do it, 12 at the most.
Make a plan
Before you start, it’s absolutely vital to plan out what you want your brochure to do. What’s it for? To inform people of your services? To increase brand awareness? To showcase your products? To communicate one particular service that you offer?