What is a brochure?

What is a brochure?

Brochure is an informative paper document containing summary promotional information regarding a firm or a company. They are largely used to introduce a company, organization, products or services and inform prospective customers about what they have on offer.

A large variety of brochures are now seen in the market, most recent of them being the electronic brochures, which have the added advantage of unlimited distribution and cost effectiveness as compared to their contemporary paper brochures. Bi-fold and tri-fold (single sheet printed on both sides and folded into 2 or 3 parts) brochures are most commonly used paper type brochures.

Benefits of a well-designed brochure

  • Brochures cover a large amount of information for their given size, giving adequate history and introduction of the company, photos of their products/services, benefits and contact information. Hence it essential serves as a compact version of a website, serving the same task in a physical more compact form.
  • Brochures are highly versatile. They can be mailed, handed out at events or even distributed in the surroundings of the company’s establishment or where there could be a large number of potential customers. Hence they have vast utility.
  • They are easy to distribute to the target audience. Especially for local and small businesses, even door to door distribution of the brochures is possible.
  • They can be passed from one person to another – hence providing a simplistic referral system.
  • They are cost effective, and the amount of investment they demand is nothing compared to the amount of marketing they provide.

Tips for designing the best brochure

  • Use high quality paper to create a good first impression and promote confidence. Flimsy brochure paper might be cheaper, but might also be indicative of lack of care for the brand.
  • Mention appropriate contact information for the audience to respond easily.
  • Add images relevant to the theme of the brochure to make it reader-friendly. Add pictures of the product to be marketed wherever required.
  • Emphasize on an eye-catching headline. It should instantly capture the reader’s attention and let them know what the brochure is about.
  • Avoid big fancy words and stick to the point. Eliminate information like company’s achievements and successes; instead lay down things that can benefit the readers.
  • Incorporate different types of shapes and colors to make it stand out from regular brochures.

Choosing the best company for designing your brochure

  • Check for the company’s portfolio and find out what realms they specialize in.
  • Check for customer reviews and satisfaction.
  • Along with the designing skills, check for company’s branding skills. Even the most exceptional designers without appropriate knowledge about branding can fail to generate the perfect brochure you require.
  • Check for compatibility of ideas – whether they can to put to paper what you envision to stand as the face of your company.
  • Make sure they provide healthy client support for editing purposes.

Someone has said rightly, that the first impression is the last impression; this also implies to business stationery. Corporate Brochure is an essential thing for businesses offering products and services. When you meet your potential clients, you can handover your corporate brochure. You can also distribute your company brochures in nearby areas as well as exhibitions and workshops. You can also update your clients for product updates and new launches with such brochures.

Whether you want to advertise or you want to inform your clients about new launches as well as existing products, you need your company brochures ready which also represents your company. You need to design your corporate brochures wisely as they can attract new customers as well as impress your clients.

To design the best brochures, you need to hire an experienced corporate brochure design company to design and print your business brochures. Here is a small guide for how to choose right corporate brochure design company.

Choose A Company with wide experience

When you want to get, Professional Brochure Design find the experience company with skilled graphic designers. See their customer reviews for their experience.

See what type of brochures they offer

Mainly there are four types of brochures, Single Page Brochures (Leaflets), Two Sided Brochures, Four Sided Brochures and Catalogs. See the company that you choose offers all these types of brochure design.

See Work Portfolio of brochure Design Company

The best way to judge the expertise and skills of a company is to see their work portfolio. Check what brochures they prepared for other clients. How was the quality? Also ask for expected work delivery time.

Ask for samples

Before you finalize company for corporate brochure printing, ask for some samples. This way you will confirm the authenticity of the company as well as you will get the idea about the work they deliver.

See Paper Quality They Offer

To impress your audience, you need to use good quality papers. If possible use thick and glossy papers.So, these were some crucial points to consider and keep in mind while choosing corporate brochure Design Company Online.

Gathering Required Information

  • It’s important to be prepared before you contact printing or graphic design suppliers. Some of the information you can bring to a designer/printer includes:
  • A description of your products and/or services.
  • A definition of your target markets and your target customers.
  • A definition of your target markets and your target customers.
  • An outline of the benefits you are offering, the problems you solve.
  • Proof of the capabilities of your business and its products or services: years of experience, number of satisfied customers, testimonials or references.
  • What you expect the brochure to accomplish: introduce your business, its products or services, bring in orders, serve as a reminder.
  • Any existing branding materials, including your business card and websites (to ensure a consistent brand experience).
  • Decide what you want to say and who you want to say it to:
  • Be direct, as if actually speaking with a potential client.
  • Talk about their needs, not about yourself.
  • Don't try to say too much at once, the message will get lost. Be focused.
  • Prepare contact information that should be included on the brochure.
  • Find examples of brochures from other companies that you like.

Working with a Supplier

Once you have gathered the required information, you will need to work with suppliers to design and print your brochure.

  • Select your supplier(s): You will usually need two suppliers - a creative design firm and a printer. Meet with them to discuss your objectives, needs and budget. Make sure they understand your requirements. Often the creative design firm can recommend a printer or may be able to include printing costs in their quote and deal with the printer on your behalf.
  • Discuss ideas with your supplier: Share all of the information that you gathered with the creative design firm. You may also want to incorporate your own creative ideas for the design.
  • Consider which shapes, images, colors and materials you think will best represent your business.
  • Think about how your brochure will be used by your client. You can decrease the chance of it getting thrown away by including a calendar, recipe, or tips relevant to your business.
  • Talk about techniques that will motivate people to open the brochure. Don’t just cover the front page with a business logo; sell potential customers on the value your business offers.
  • Listen to ideas from your suppliers (they are the experts) and answer your supplier's questions.
  • Review proofs: Your supplier should prepare a proof of the brochure for you to review. Some suppliers will do a few different concepts for you to choose from (depending on what was agreed to in your contract). When you review the proof, check everything very carefully. Is all of the required information included? Is everything spelled correctly? Is the contact information correct? Do not take anything for granted - having hundreds of brochures printed only to discover an error in your phone number can be a very costly mistake.

Next Steps

Once your brochure has been printed and delivered, make sure that you put it to good use for your business.

  • Get the brochure in people's hands: There are many brochures that are carefully designed and printed, but never used. If you aren't sure how you will use your brochure, you might want to wait to have one designed.
  • Develop a distribution strategy: Take brochures with you on sales calls and to trade shows. Consider doing a mail-out to prospective customers. Host an event at your location and make brochures available to those who visit.
  • Follow up: A single promotional activity rarely results in a contract, order or sale, so be prepared to follow up with activities like personal visits, telephone calls and more mailings.

Define the target audience for your marketing brochure

Before you start thinking about what your brochure will look like, you need to figure out a few things about your customers and your goals.

Just like any other marketing material, a marketing brochure should be:

  • Targeted to a specific segment of your market, and
  • Aimed at driving some specific metric.

Whether you segment your market by age, buying cycle, income, location, or lifestyle choices, your brochure’s messaging and imagery should be designed with a specific customer segment in mind.

Design with the reader in mind

As a business owner or designer, it’s easy to get caught up in what you want. But, real talk? What you want doesn’t actually matter. It’s what your customer wants that counts.

When you’re designing your layout, keep your reader in mind. How would your ideal customer want to receive information? Are they OK with big blocks of text, or do they need things to be broken up with images so they don’t feel overwhelmed? Are their specific colors or fonts that would be particularly appealing to them? Where can you put all of your information (like your business name and contact information) so it’s easier for them to find?

When you’re designing, make sure to lay things out in a way that appeals to your customer.

Maintain your brand

As well as the words you use, the look and feel of your brochure needs to promote your company image and say something about your philosophy and outlook. Whether you’re running a vibrant, dynamic new publishing venture or starting up a sleek and sophisticated wine bar, the images, colors and typescripts you choose need to be on brand and remain consistent throughout the brochure.Luckily, you probably sorted out much of this when you designed your logo, chose your company colors and created your website, so you’ve already got a formula to follow. If all your printed and web collateral looks as though it belongs together, you’re well on your way to making a cohesive branding statement and building a loyal following.

Keep it accurate?

It should go without saying, but spelling and grammatical mistakes or inconsistencies (e.g. between UK and US spellings) can ruin what would otherwise be a great brochure, and make your company look unprofessional. After all, if you can make a mistake with your own brochure printing, you could make a mistake with your clients’ projects. If you can’t afford a professional proofreader, at least get a couple of other people to go through your text with a fine-tooth comb. Check, check and check again.

Keeps it compelling?

Your writing needs to be concise, so avoid flowery language and lengthy descriptions. Your first paragraph is particularly important – if it’s interesting enough, readers will be compelled to read on. Make sure your vocabulary choice and sentence length are relevant for your target audience, avoid jargon and use a professional but conversational tone.Use a couple of impact statistics if possible. A surprising or even shocking fact is memorable, creates a talking point and has the added advantage of taking up very little space within your brochure.

Keep it short?

Let’s face it – if you’re a startup company, you haven’t got lots of cash to spend on brochure printing, or enough time to create an elaborate 72-page glossy brochure. And your clients are busy people too. So keep your brochure short. Eight pages ought to do it, 12 at the most.

Make a plan

Before you start, it’s absolutely vital to plan out what you want your brochure to do. What’s it for? To inform people of your services? To increase brand awareness? To showcase your products? To communicate one particular service that you offer?