Global Era Infotech Blog !

What is a Business card?

What is a Business card? Business cards are small sized cards consisting business information about a particular company or individual, which are shared during formal introduces as a memory aid. Generally, business card includes giver’s name, company or business affiliation along with the logo, and contact information. Modern day cards may also include social media addresses such as Face book and LinkedIn. Benefits They are memorable. A well designed business card sticks to the memory better than text ever can. They make your brand tangible with their weight, dimensions, texture and shape. Hence, business cards leave a lasting first impression on the potential customers and help in brand building. They are handy and convenient. Owing to their size, they can…

What is a corporate profile?

What is a corporate profile? A corporate profile is a concise description about the company, its vision and mission, working agenda and brief history, along with important contact details. A powerful and well drafted corporate profile attracts larger customer base, as well as builds trust among stakeholders. Types of corporate profiles: Web Design business profile Interior design business profile Graphic design business profile Corporate profile design for manufacturing companies Multipurpose business profile Real Estate company profile Multipurpose business profile Architecture company profile Features/Benefits Helps visitors know the company better while maintaining professionalism as it takes a more formal approach. Helps in direct interaction of clients with sales and marketing team. Helps in direct interaction of clients with sales and marketing…

What is responsive web design?

What is responsive web design? Responsive Web Design (RWD) is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation.In short, responsive web design makes your web page look good on all types of devices and screen sizes, ranging from a mobile phone to a giant LCD screen.Content, design and performance are necessary across all the devices to ensure consumer satisfaction. A site designed with responsive web design adapts the layout to the viewing environment by using fluid content and flexible images. Responsive web design has gained importance off late due to high amount of web traffic coming in from mobile and tablet devices. Features/Benefits Compatibility with…

What is a landing page?

What is a landing page? A landing page is a stand-alone web page which appears in response to clicking on an online advertisement or any search engine optimized result, created specifically for the purpose of marketing and attracting visitors. It is basically a page where a user ‘lands’ when he clicks on a Call-to-Action (CTA) or marketing links. It is made with the sole intent of converting visitors into potential customers. Traits of a good landing page A good landing page is always target audience oriented to attract a particular group of visitors. It must contain essential contact information of the company, like phone number or email address, so that the visitors can contact them directly and hence be converted…

What is a brochure?

What is a brochure? Brochure is an informative paper document containing summary promotional information regarding a firm or a company. They are largely used to introduce a company, organization, products or services and inform prospective customers about what they have on offer. A large variety of brochures are now seen in the market, most recent of them being the electronic brochures, which have the added advantage of unlimited distribution and cost effectiveness as compared to their contemporary paper brochures. Bi-fold and tri-fold (single sheet printed on both sides and folded into 2 or 3 parts) brochures are most commonly used paper type brochures. Benefits of a well-designed brochure Brochures cover a large amount of information for their given size, giving…

What is SEO?

What is SEO? SEO stands for “Search Engine Optimization”, which is a process of obtaining maximum traffic in a particular webpage or website by the means of free/organic/natural search results, and hence improve its ranking on search engine index. These search results do not include any paid advertisements. Why is it important? Majority of the users who go on search engines are more likely to click on the first 5-6 links displayed in the search results. With SEO, the ranking of the website can increase, which in turn increases its visibility and bring in potential customers – leading to increase in revenue. It also ensures that the website is user friendly and interactive. How does SEO work? SEO occurs in…

What are blogs?

What are blogs? Blog (short for “weblog”) is an informational informally written text entry on the internet. It may consist of subject specific information, discussions or expert opinions regarding a wide range of subjects. It is free to create and widely used for strategically marketing by marketers. It is displayed in reverse chronological order, where the most recent is displayed on the top Features and benefits: Blogs are free and easy to use. Various platforms like blogger and wordpress.com provide free platforms to create and maintain your blog. Blogs cover a wide range of content from a wider political or social topic, to a narrower more specific field of interest. Hence it covers all basis and can reach to all…

What is web application development?

What is web application development? Simply put, Web Applications are dynamic web sites combined with server side programming which provide functionalities like user interaction, connecting to back-end databases, and generating results to browsers. Online banking, Social networking, e-commerce websites, online reservation systems, blogs, forums etc. are all web applications. What is web application development? Ajax (Asynchronous JavaScript and XML) ASP.NET (Microsoft’s Web Application Framework – successor of ASP) ActionScript CSS (Cascading Style Sheets) ColdFusion (Adobe’s Web Application Framework) HTML (HyperText Markup Language) Java & JavaScript Visual LANSA Node.js Perl (general purpose high-level programming language) PHP (Server Side Scripting language) Ruby on Rails (Ruby programming’s Web Application Framework – free redistribution) Python Xojo Benefits / Features Helps reach millions of consumers…

What is web design?

What is Web design? Web design focuses on production and development of a website. Using technologies like HTML and CSS, web design encompasses all the principles associated with a website, like web graphic design, interface design, user experience design, and search engine optimization. It normally refers to the front end (client side) design of a website. Static vs Dynamic design A static website stores a unique file for every page that has been created on that website. Every time a particular page has been called, the same content is returned to the user. This content, once created during the creation of the website, is not later edited during its course of existence.Advantages of such website are that they are easier…

What is hosting and why Windows?

What is hosting and why Windows? Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in the Internet. Windows provides with almost all the functionalities as provided by Linux, along with some additional benefits at a higher cost. For websites possessing some Microsoft-specific technologies, Windows hosting is very essential. It is very versatile as it supports most programming languages and databases available. Features provided by a web hosting plan Disk Space: The amount of storage space provided by the web hosting provider to…