What is SMO?

What is SMO? Social Media Optimization (SMO) focuses on increasing publicity and awareness of a product or service via social media platform. It encourages users to share links to your website or product over social media. It also refers to websites who automate this process, or professionals who take up the task for their clients. […]

What is SMM?

What is SMM? SMM stands for ‘Social Media Marketing’, which involves promoting and marketing a product or service using various social media platforms and websites. Here, the firms can allow the internet to produce ‘user-generated’ content (reviews and comments) rather than using advertising copies prepared by the marketing facilitators. Purpose SMM is mainly used to […]

What is SEO?

What is SEO? SEO stands for “Search Engine Optimization”, which is a process of obtaining maximum traffic in a particular webpage or website by the means of free/organic/natural search results, and hence improve its ranking on search engine index. These search results do not include any paid advertisements. Why is it important? Majority of the […]

What are blogs?

What are blogs? Blog (short for “weblog”) is an informational informally written text entry on the internet. It may consist of subject specific information, discussions or expert opinions regarding a wide range of subjects. It is free to create and widely used for strategically marketing by marketers. It is displayed in reverse chronological order, where […]